Purchase Intention of Halal Products among Non-Muslim Consumers in Malaysia

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Purchase Intention of Halal Products among Non-Muslim Consumers in Malaysia

The purpose of this research is to understand the purchase intention of Halal products among the Non-Muslim consumers in Malaysia, since there are limited studies and researchers have been conducted in regard to this area within the Malaysian context. The underlining theory for consumer purchase in...

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Bibliographic Details
Main Author:	Abdelwareth Hashem, Ebrahim Ali
Format:	Thesis
Published:	2016
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/939/

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