Challenges of Franchising in Malaysia: A Case Study Approach

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Challenges of Franchising in Malaysia: A Case Study Approach

This study is focusing on challenges of franchising business which based on in strategic management point of view especially in 9 steps of setting up franchise system, TOC and Agency theory. There are lack of researcher had done on strategic management study in franchise business. Moreover, less sch...

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Bibliographic Details
Main Author:	Ng, Ken Onn
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/935/ http://eprints.intimal.edu.my/935/1/223.pdf

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