Business Modelling: A Case Study of a SME Grocery Business in Mantin, Malaysia

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Business Modelling: A Case Study of a SME Grocery Business in Mantin, Malaysia

The objective of this research is to identify and explain real world SME grocery business in Malaysia, followed by the development of a suitable model based on the identified business model canvas (BMC) integrated into the balanced scorecard (BSC) to measure the level of performance in the organizat...

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Bibliographic Details
Main Author:	Yap, Olivia Walter
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/930/ http://eprints.intimal.edu.my/930/1/218.pdf

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