Business Modelling: A Case Study of a SME Grocery Business in Mantin, Malaysia

The objective of this research is to identify and explain real world SME grocery business in Malaysia, followed by the development of a suitable model based on the identified business model canvas (BMC) integrated into the balanced scorecard (BSC) to measure the level of performance in the organizat...

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Main Author: Yap, Olivia Walter
Format: Thesis
Language:English
Published: 2016
Subjects:
Online Access:http://eprints.intimal.edu.my/930/
http://eprints.intimal.edu.my/930/1/218.pdf
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author Yap, Olivia Walter
author_facet Yap, Olivia Walter
author_sort Yap, Olivia Walter
building INTI Institutional Repository
collection Online Access
description The objective of this research is to identify and explain real world SME grocery business in Malaysia, followed by the development of a suitable model based on the identified business model canvas (BMC) integrated into the balanced scorecard (BSC) to measure the level of performance in the organization and for transforming the business to improve business outcome (profit and sustainability). Literature reviewed has shown the need to identify and explain BMC for SME grocery business despite the various methods evolved over the years to remain competitive in the business environment; there are no effective performance measures to maintain the sustainability of SME grocery businesses. Measurement tools are only effective when the size of grocery business is greater than SME model identified as these provide practical information for grocery business to improve as a whole and remain sustainable in the competitive environment. This research applies change management theory as the theoretical foundation and reviews relevant literature to achieve research objective. It will adopt a qualitative case study approach with a single case design and collect data using face-to-face interviews. Subjects for this research are the owner and employee of selected grocery business which is Yap’s Market situated in Mantin, Malaysia.
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spelling intimal-9302017-09-19T02:38:45Z http://eprints.intimal.edu.my/930/ Business Modelling: A Case Study of a SME Grocery Business in Mantin, Malaysia Yap, Olivia Walter HD28 Management. Industrial Management The objective of this research is to identify and explain real world SME grocery business in Malaysia, followed by the development of a suitable model based on the identified business model canvas (BMC) integrated into the balanced scorecard (BSC) to measure the level of performance in the organization and for transforming the business to improve business outcome (profit and sustainability). Literature reviewed has shown the need to identify and explain BMC for SME grocery business despite the various methods evolved over the years to remain competitive in the business environment; there are no effective performance measures to maintain the sustainability of SME grocery businesses. Measurement tools are only effective when the size of grocery business is greater than SME model identified as these provide practical information for grocery business to improve as a whole and remain sustainable in the competitive environment. This research applies change management theory as the theoretical foundation and reviews relevant literature to achieve research objective. It will adopt a qualitative case study approach with a single case design and collect data using face-to-face interviews. Subjects for this research are the owner and employee of selected grocery business which is Yap’s Market situated in Mantin, Malaysia. 2016 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/930/1/218.pdf Yap, Olivia Walter (2016) Business Modelling: A Case Study of a SME Grocery Business in Mantin, Malaysia. Masters thesis, INTI International University.
spellingShingle HD28 Management. Industrial Management
Yap, Olivia Walter
Business Modelling: A Case Study of a SME Grocery Business in Mantin, Malaysia
title Business Modelling: A Case Study of a SME Grocery Business in Mantin, Malaysia
title_full Business Modelling: A Case Study of a SME Grocery Business in Mantin, Malaysia
title_fullStr Business Modelling: A Case Study of a SME Grocery Business in Mantin, Malaysia
title_full_unstemmed Business Modelling: A Case Study of a SME Grocery Business in Mantin, Malaysia
title_short Business Modelling: A Case Study of a SME Grocery Business in Mantin, Malaysia
title_sort business modelling: a case study of a sme grocery business in mantin, malaysia
topic HD28 Management. Industrial Management
url http://eprints.intimal.edu.my/930/
http://eprints.intimal.edu.my/930/1/218.pdf