Impact of Billboards on Customer Purchase Intentions: A Study in KTM Commuter Stations, Malaysia

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Impact of Billboards on Customer Purchase Intentions: A Study in KTM Commuter Stations, Malaysia

Business is growing with the enhancement of technology globally. Marketers are also competing actively in the growing business to influence the purchasing behaviour of customers. Marketers are identifying the attractive design tools to deliver and communicate their ideas to customers and to advertis...

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Bibliographic Details
Main Author:	Krishnan, Mogana
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/920/ http://eprints.intimal.edu.my/920/1/210.pdf

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