Innovation Marketing Strategy of Fashion Industries in Bahrain

QR Code

Innovation Marketing Strategy of Fashion Industries in Bahrain

This research focuses on four key marketing strategy aspects of product strategy, place strategy, price strategy and promotion strategy of fashion industry in Bahrain. The previous study is mainly focus on the structure of Innovation and not focus on the fashion strategy only, this study mainly focu...

Full description

Bibliographic Details
Main Author:	Abdulaziz, Emad Saleh
Format:	Thesis
Published:	2016
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/918/

Similar Items

E-Commerce success in Malaysia fashion industry: a case study on fashion valet
by: Ab Llah, Nur Izzah Rahmiah, et al.
Published: (2018)

Marketing of innovation in turbulent market: introduction of an ambidextrous marketing innovation paradigm
by: Nezakati, Hossein *, et al.
Published: (2015)

International Marketing Strategy Of Chinese Tea Industry
by: Wei, Ming Min
Published: (2008)

Functionality and design influence on fitness fashion
by: Ong, Derek Lai Teik *, et al.
Published: (2017)

Investigating causes and consequences of purchase intention of luxury fashion
by: Suha, F. S., et al.
Published: (2018)

Young Generation's Purchase Intention towards Fashion Apparel
by: Lam, Yu Yi, et al.
Published: (2017)

Exploring market value coverage (4A) in adoption of diffusion of innovations (Prepared food industries)
by: Nezakati, Hossein *, et al.
Published: (2010)

To buy or to lie: Determinants of purchase intention of counterfeit fashion in Malaysia
by: Ong, Derek Lai Teik *, et al.
Published: (2015)

Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan
by: Ur Rehman, Fazal
Published: (2019)

Decomposing market orientation and its relationship to innovativeness of SMEs in Malaysia: the moderating effects of market turbulence
by: Shiaw, Tong Ha, et al.
Published: (2016)

A study of purchase intention of international fast-fashion brands of Malaysian Gen Y consumers
by: Ong, Derek Lai Teik *, et al.
Published: (2018)

The influencing power of brand experience towards the purchase intention of fashion wear among generation Y
by: Choi, Wai Yan, et al.
Published: (2013)

Factors affecting consumers’ impulse buying in live streaming commerce towards clothing and fashion products
by: Lau, Ka Kei
Published: (2022)

Examine cosequences of Malaysia Gen-Y behaviour in buying imported luxury fashion apparel goods
by: Lim, Lee Heong
Published: (2019)

Case Study On The Marketing Strategy Of NCR Corporation
by: Adrian, Muyinda Musoke
Published: (2009)

Consumer perceptions towards fashion retailer loyalty programs and their impact on consumer loyalty / Tee Yee Hsia
by: Tee, Yee Hsia
Published: (2009)

Organization Determinants of Incremental and Radical Innovations in Industries Operating In Malaysia
by: Letchemenan, Gunaselan
Published: (2006)

Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators
by: Yap, C. S., et al.
Published: (2018)

Developing an effective marketing strategy for PETLIN (LDPE) / Shankar Ramu.
by: Shankar, Ramu
Published: (2001)

Digital marketing strategies to improve business performance of Malaysia SMEs
by: Azizan, Azit, et al.
Published: (2021)

Strategies to market Malaysian palm oil overseas / Lim Teck Chaii.
by: Lim, Teck Chaii
Published: (2002)

Marketing strategies for Malaysian palm oil in Mexico / Siew Chee Ling.
by: Siew, Chee Ling
Published: (2004)

Perception of consumer toward digital marketing strategy on international athleisure wear
by: Tan, Jian Ming
Published: (2019)

Physicians' responses to marketing strategies of pharmaceutical companies in Malaysia / Lam Chee Peng
by: Lam, Chee Peng
Published: (2004)

Property marketing strategy through digital platform of real estate agency in Malaysia
by: Tan, Jia Ying
Published: (2022)

Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study)
by: Nezakati, Hossein *, et al.
Published: (2012)

Effectiveness of marketing communication strategies in influencing consumer knowledge on’s brand automotive lubricant
by: Tan, Cheong Lee
Published: (2022)

Political Marketing And Women Candidates In The 2014 Parliamentary Election In The Kingdom Of Bahrain
by: Al Jawder, Abdulwahab Yusuf Ebrahim A. Aziz
Published: (2018)

Opportunities for competitive strategy in the Malaysia's food industry / Ng Kieng Yii.
by: Ng, Kieng Yii
Published: (2001)

Andecedents of co-creative service innovation in social network sites (SNSS): Evidence from the hotel industry of Malaysia
by: Chai, Zi Ying
Published: (2019)

The automobile industry in Malaysia : its taxation and market trends / Khadijah Mohd Isa.
by: Mohd Isa, Khadijah
Published: (2004)

Study of the relationship between retention strategies and job performance in Malaysia banking industry
by: Chua, Bing Luen, et al.
Published: (2013)

Web 2.0 as a tool for market intelligence acquisition in the Malaysian hotel industry
by: Yap, C. S., et al.
Published: (2014)

Sumatec's survival strategy in the construction sector of oil and gas industry / Phoon Kin Wah.
by: Phoon, Kin Wah
Published: (2001)

Exploring the impact of relationship marketing upon customer satisfaction and customer loyalty in Malaysian banking industry
by: Sung, P. N., et al.
Published: (2015)

Managing challenges and changes : developing business strategies in local hotel industry / Choong Nyuk Fee
by: Choong, Nyuk Fee
Published: (2000)

Self-leadership and organisational innovativeness : The mediating role of innovative behavior and the moderating role of environmental dynamism / Norsyima Ismail
by: Ismail, Norsyima
Published: (2012)

Market orientation and organizational performance :|bthe impact of service quality a study on hotel industry in Malaysia
by: Chin, Chee Hua.
Published: (2012)

Innovation Capability: The Role of Islamic Work Ethics
by: Muhammad, Farrukh, et al.
Published: (2015)

Social Media Influencers, the New Advertising Agency?: Examining the Impact of Social Media Influencer Marketing on the Cosmetics Industry.
by: Stevenson, Summer, et al.
Published: (2022)