Innovation Marketing Strategy of Fashion Industries in Bahrain
This research focuses on four key marketing strategy aspects of product strategy, place strategy, price strategy and promotion strategy of fashion industry in Bahrain. The previous study is mainly focus on the structure of Innovation and not focus on the fashion strategy only, this study mainly focu...
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| Format: | Thesis |
| Published: |
2016
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| Online Access: | http://eprints.intimal.edu.my/918/ |
| _version_ | 1848766600349483008 |
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| author | Abdulaziz, Emad Saleh |
| author_facet | Abdulaziz, Emad Saleh |
| author_sort | Abdulaziz, Emad Saleh |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | This research focuses on four key marketing strategy aspects of product strategy, place strategy, price strategy and promotion strategy of fashion industry in Bahrain. The previous study is mainly focus on the structure of Innovation and not focus on the fashion strategy only, this study mainly focus on the innovation marketing strategy and research the factors influencing consumers.
The fundamental research design for this research is based on a correlation design whereby the theoretical framework will provide a guideline on the testing of hypotheses to ascertain the existence or extent of significance level between the independent variables (IV) and the dependent variables(s) (DV). There are 384 respondents which had be studied to determine the significant positive relationship between the perception innovation marketing strategy and the factors influencing consumers.
To know the characteristics of fashion participant in Bahrain, the effect of the Innovation marketing strategies, the factors influencing the fashion industry in Bahrain and provide measures which can improve the level consumers satisfaction and increasing the level of fashion brands sales. |
| first_indexed | 2025-11-14T11:53:43Z |
| format | Thesis |
| id | intimal-918 |
| institution | INTI International University |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:53:43Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-9182019-12-02T05:38:59Z http://eprints.intimal.edu.my/918/ Innovation Marketing Strategy of Fashion Industries in Bahrain Abdulaziz, Emad Saleh HF Commerce This research focuses on four key marketing strategy aspects of product strategy, place strategy, price strategy and promotion strategy of fashion industry in Bahrain. The previous study is mainly focus on the structure of Innovation and not focus on the fashion strategy only, this study mainly focus on the innovation marketing strategy and research the factors influencing consumers. The fundamental research design for this research is based on a correlation design whereby the theoretical framework will provide a guideline on the testing of hypotheses to ascertain the existence or extent of significance level between the independent variables (IV) and the dependent variables(s) (DV). There are 384 respondents which had be studied to determine the significant positive relationship between the perception innovation marketing strategy and the factors influencing consumers. To know the characteristics of fashion participant in Bahrain, the effect of the Innovation marketing strategies, the factors influencing the fashion industry in Bahrain and provide measures which can improve the level consumers satisfaction and increasing the level of fashion brands sales. 2016 Thesis NonPeerReviewed Abdulaziz, Emad Saleh (2016) Innovation Marketing Strategy of Fashion Industries in Bahrain. Masters thesis, INTI International University. |
| spellingShingle | HF Commerce Abdulaziz, Emad Saleh Innovation Marketing Strategy of Fashion Industries in Bahrain |
| title | Innovation Marketing Strategy of Fashion Industries in Bahrain |
| title_full | Innovation Marketing Strategy of Fashion Industries in Bahrain |
| title_fullStr | Innovation Marketing Strategy of Fashion Industries in Bahrain |
| title_full_unstemmed | Innovation Marketing Strategy of Fashion Industries in Bahrain |
| title_short | Innovation Marketing Strategy of Fashion Industries in Bahrain |
| title_sort | innovation marketing strategy of fashion industries in bahrain |
| topic | HF Commerce |
| url | http://eprints.intimal.edu.my/918/ |