Influences of Korean Wave on the Intention of Visiting Korea in Generation Y Malaysia

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Influences of Korean Wave on the Intention of Visiting Korea in Generation Y Malaysia

Recently, Korean Wave had become one of the popular cultures through globalization. The purpose of the study is investigating the relationship between the influences of Korean Wave on the intention of visiting Korea in Generation Y Malaysia. There is a limited literature review which is regarding th...

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Bibliographic Details
Main Author:	Mah, Han Poh
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/914/ http://eprints.intimal.edu.my/914/1/204.pdf

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