Factors Influencing Female Consumer Buying Intention towards Facial Mask in Malaysia

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Factors Influencing Female Consumer Buying Intention towards Facial Mask in Malaysia

The purpose of the study is to understand the influence of female buying intention towards facial mask in Malaysia. In view of the objectives, there are limitations in literature with regards to the buying intention in facial mask, especially in understanding the reasons influencing the demand of fa...

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Bibliographic Details
Main Author:	Chin, Jing Huey
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/912/ http://eprints.intimal.edu.my/912/1/202.pdf

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