Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia

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Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia

The purpose of thesis is to investigate customers’ retention Generation Y towards fast food restaurants in Selangor, Malaysia. In this thesis, data was collected quantitatively where convenience sampling method was specially obtained through questionnaires on 512 participants who dine in fast food r...

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Bibliographic Details
Main Author:	Chean, Kok Soong
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/909/ http://eprints.intimal.edu.my/909/1/199.pdf

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