Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia
The purpose of thesis is to investigate customers’ retention Generation Y towards fast food restaurants in Selangor, Malaysia. In this thesis, data was collected quantitatively where convenience sampling method was specially obtained through questionnaires on 512 participants who dine in fast food r...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/909/ http://eprints.intimal.edu.my/909/1/199.pdf |
| _version_ | 1848766597855969280 |
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| author | Chean, Kok Soong |
| author_facet | Chean, Kok Soong |
| author_sort | Chean, Kok Soong |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | The purpose of thesis is to investigate customers’ retention Generation Y towards fast food restaurants in Selangor, Malaysia. In this thesis, data was collected quantitatively where convenience sampling method was specially obtained through questionnaires on 512 participants who dine in fast food restaurants, Selangor, Malaysia. Multiple Regression and Pearson Correlation was applied to analyse three factors, which are food quality, service quality and restaurant environment that may influence the positive customers’ experience. The results identify that the customers have passion to revisiting fast food restaurants due to the food quality, service quality and restaurant environment offered by them. This study offers the fast food restaurants to increase the understanding on customer retention among their actual and potential customers. All result of this thesis was used Statistical Package for the Social Sciences 22. |
| first_indexed | 2025-11-14T11:53:41Z |
| format | Thesis |
| id | intimal-909 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:53:41Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-9092017-09-07T09:05:01Z http://eprints.intimal.edu.my/909/ Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia Chean, Kok Soong HD28 Management. Industrial Management The purpose of thesis is to investigate customers’ retention Generation Y towards fast food restaurants in Selangor, Malaysia. In this thesis, data was collected quantitatively where convenience sampling method was specially obtained through questionnaires on 512 participants who dine in fast food restaurants, Selangor, Malaysia. Multiple Regression and Pearson Correlation was applied to analyse three factors, which are food quality, service quality and restaurant environment that may influence the positive customers’ experience. The results identify that the customers have passion to revisiting fast food restaurants due to the food quality, service quality and restaurant environment offered by them. This study offers the fast food restaurants to increase the understanding on customer retention among their actual and potential customers. All result of this thesis was used Statistical Package for the Social Sciences 22. 2016 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/909/1/199.pdf Chean, Kok Soong (2016) Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia. Masters thesis, INTI International University. |
| spellingShingle | HD28 Management. Industrial Management Chean, Kok Soong Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia |
| title | Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia |
| title_full | Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia |
| title_fullStr | Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia |
| title_full_unstemmed | Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia |
| title_short | Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia |
| title_sort | factors influencing fast food restaurant generation y customers’ retention in selangor malaysia |
| topic | HD28 Management. Industrial Management |
| url | http://eprints.intimal.edu.my/909/ http://eprints.intimal.edu.my/909/1/199.pdf |