Factors Affecting Generation Y in Making the Purchase Decision of Healthy Fast Food in Klang Valley of Malaysia

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Factors Affecting Generation Y in Making the Purchase Decision of Healthy Fast Food in Klang Valley of Malaysia

The fast food industry is in an upward trend. The demand for fast food product is now growing as it is convenience which suits the lifestyle of customers. With the changing lifestyle of Malaysian consumers, more people tend to eat outside especially for fast food. Along with the fierce competition a...

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Bibliographic Details
Main Author:	Kang, Kai
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/881/ http://eprints.intimal.edu.my/881/1/193.pdf

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