A Study on Customer Perceived Value on Purchase Intention of Personal Care Products in Malaysia: Special Reference to Green Personal Care Products.

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A Study on Customer Perceived Value on Purchase Intention of Personal Care Products in Malaysia: Special Reference to Green Personal Care Products.

From the customers’ perspective, ‘customer perceived value’ is another fundamental source to affect the demand of products or service apart from the conventional physical, psychological and social advantages. Also more marketing researchers are focusing on developing this ‘perceived value’ to promot...

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Bibliographic Details
Main Author:	Fu, Qian
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/875/ http://eprints.intimal.edu.my/875/1/187.pdf

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