Factors Influencing Online Game Addiction and Online Game Satisfaction and Loyalty

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Factors Influencing Online Game Addiction and Online Game Satisfaction and Loyalty

Purpose – The paper’s aim is to explore the factors that affect the online game addiction and the role that online game addiction plays in the relationship between online satisfaction and loyalty. Methodology – A survey of online game players was conducted, with 300 valid responses collected. Struc...

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Bibliographic Details
Main Author:	Xu, Wen
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/873/ http://eprints.intimal.edu.my/873/1/185.pdf

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