Impact of Celebrity Endorsement on the Purchasing Intentions among Young Adults in Malaysia

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Impact of Celebrity Endorsement on the Purchasing Intentions among Young Adults in Malaysia

The ongoing public fascination with celebrities today offers marketers a wide range of creative ideas to attract and charm audience and stimulate their urges to buy (purchasing intentions). Celebrity endorsement has established itself as one of the most popular tools of advertising in recent years....

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Bibliographic Details
Main Author:	Chen, Can
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/871/ http://eprints.intimal.edu.my/871/1/183.pdf

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