The Factors Influence the SNS Switching of Chinese Students Who Study in Malaysia

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The Factors Influence the SNS Switching of Chinese Students Who Study in Malaysia

This study focuses on determining the significance of the factors which influence Chinese student users’ intention to switch between SNSs, to analyze the reasons for the inability Chinese SNSs to hold and retain their users. This research used quantitative. 220 questionnaires were distributed to th...

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Bibliographic Details
Main Author:	Liu, Jiachi
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/868/ http://eprints.intimal.edu.my/868/1/180.pdf

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