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A Study on the Effect of Advertising Media on Malaysia Consumers’ Brand Awareness and Purchase Intention toward Food Products

The purpose of the study are to explore the effects among advertising, brand awareness, and customer purchase intention. The samples are collected from citizens living in Klang Valley and the techniques used in this study are descriptive analysis, normality test, correlation analysis and regression...

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Bibliographic Details
Main Author:	Hue, Shin Yen
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/865/ http://eprints.intimal.edu.my/865/1/177.pdf

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