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Private Brand Purchase Intention: An Analysis in Malaysia

Previous research has found that the price of the private brand and the understanding of private brand was the factor that influence on private brand purchase intention. However, this has no research has examine the factor influence on private brand purchase intention from consumers’ attitude toward...

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Bibliographic Details
Main Author:	Dou, Ye
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/863/ http://eprints.intimal.edu.my/863/1/176.pdf

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