The Impact of Consumer Empowerment on Customer Satisfaction in Banking

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The Impact of Consumer Empowerment on Customer Satisfaction in Banking

It is evident from the literature that linking customer empowerment to consumer satisfaction has become important. Customer involvement, firm’s responsiveness and face-to-face contact are the contexts measured for the above relationship. Consumer tastes, preferences, and behavior continuously chang...

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Bibliographic Details
Main Author:	Abubakar Ally, Ahmed Baalwy
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/859/ http://eprints.intimal.edu.my/859/1/172.pdf

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