Factors Influencing the Purchasing Behavior of Traditional Chinese Medicine (TCM) in Malaysia

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Factors Influencing the Purchasing Behavior of Traditional Chinese Medicine (TCM) in Malaysia

As the improvement of age, more people witness the development of traditional culture. Traditional Chinese Medicine (TCM) is one of them and it becomes popular in the global because it does not have much side-effects on human bodies. However, the status of TCM in Malaysia is not very high, thus this...

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Bibliographic Details
Main Author:	Li, Jia
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/858/ http://eprints.intimal.edu.my/858/1/171.pdf

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