Factors That Influence Consumers’ Purchase Intention towards Ambient Advertising in Malaysia

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Factors That Influence Consumers’ Purchase Intention towards Ambient Advertising in Malaysia

As the economic growth, the per capita national income has increased (The World Bank, 2013). In order to adapt to the need of high standard of living in Malaysia, thus, more and more business brands have appeared in Malaysia’s market cater, and more substitutes and advertising also become more and m...

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Bibliographic Details
Main Author:	Shen, Jiayuan
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management HF Commerce
Online Access:	http://eprints.intimal.edu.my/854/ http://eprints.intimal.edu.my/854/1/167.pdf

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