An Investigation on the Factors Influencing Consumer Behavioral Intention to Adopt Broadband in Kuala Lumpur, Malaysia

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An Investigation on the Factors Influencing Consumer Behavioral Intention to Adopt Broadband in Kuala Lumpur, Malaysia

This research aims to investigate the factors that affect the intention of adopting broadband technology in Kuala Lumpur through the integration of the renowned framework of The Theory of planned behavior (TPB) and Unified Theory of Acceptance of Use of Technology (UTAUT) model. Self-administered qu...

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Bibliographic Details
Main Author:	Fu, Bo Yang
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/853/ http://eprints.intimal.edu.my/853/1/166.pdf

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