Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults in Malaysia

QR Code

Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults in Malaysia

As wireless technology develops, the rapid explosion of mobile phones along with the technological development has created a whole new marketing medium named mobile advertising. It is the most widely adopted to promote the products or services by the marketers. As more popular start using this chann...

Full description

Bibliographic Details
Main Author:	Zhang, Shan
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/845/ http://eprints.intimal.edu.my/845/1/158.pdf

Similar Items

Attitudes Toward Mobile Advertising: A Study Of Mobile Web Display And Mobile App Display Advertising
by: Tri Dinh Le, Tri Dinh Le, et al.
Published: (2014)

Evaluate On the Relationship between Advertising Clutter and Generation Y Negative Attitude toward Television Advertising
by: Yan, Yuzhen
Published: (2013)

An Exploratory Study on the Consumer Attitudes toward Mobile Advertising Targeted To College Students in Klang Valley, Malaysia
by: Tan, E Teng
Published: (2011)

Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops
by: Shaizatulaqma, Kamalul Ariffin, et al.
Published: (2016)

In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention
by: Hussein, Zuhal
Published: (2011)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)

Perception on Social Media Advertising among Malaysian Youth
by: Anand, Archana
Published: (2013)

Perceived Acceptance of Mobile Advertising in Maldives
by: Mohamed, Auzam
Published: (2016)

Chinese Buying Attitude towards Funeral Services in Sabah
by: Ching, Sam Sam
Published: (2014)

Attitude And Belief Towards Effective Information Sharing
by: Annamalai, Sinna Annamalai
Published: (2006)

A Study on Rural Youth's Shopping Preferences towards Mobile Phones and Personal Computers
by: Gowda, Kavitha R., et al.
Published: (2015)

Knowledge, Attitude And Practice Towards Halal Cosmetics In Malaysia
by: Siahooei, Ali Ameri
Published: (2011)

The Influence of Organizational Commitment and Organizational Culture on Attitudes toward Organizational Change
by: Norlina Kamudin,
Published: (2006)

The Impact of Safety and Health Concerns on Environmental Attitudes towards Green Electronic Products among Lecturers
by: Iman Khalid, A. Qader, et al.
Published: (2013)

Factor Of Consumers Attitude Toward Mobile Advertising
by: Sea, Su Yee
Published: (2014)

Consumer attitude towards mobile advertising in Malaysia
by: Lo, James Teck Lun, et al.
Published: (2014)

The synergy between human factors and risk attitudes of Malaysian contractors’: Moderating effect of government policy
by: Taofeeq, D. M., et al.
Published: (2020)

Factors Affecting the Attitude of Travel Agents towards Use Of the Web to Market Travel Insurance Products in China
by: Zhou, Sophie Feng
Published: (2013)

Attitude Towards Online Retailing Services: A Comparison Of Student And Non-Student Samples
by: Tih, Siohong, et al.
Published: (2008)

Attitude towards exporting and perceived domestic market environmental forces : Malaysian managers' perspective
by: Munusamy, Jayaraman
Published: (2004)

Gender differences in the responses and attitudes of young adults towards sexual appeals in advertising
by: Thorne, Sophie
Published: (2018)

Brand attitude and online repurchase intention of luxury products: A systematic literature review
by: Zhang, Tianyang, et al.
Published: (2025)

The influence of online customer reviews on brand attitudes and repurchase intentions in e-commerce in China
by: Zhang, Tianyang, et al.
Published: (2025)

A study of youth perception towards retirement planning in Malaysia
by: Leong, Pik Lin
Published: (2019)

Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers
by: Ong, Li Yin
Published: (2013)

Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
by: Hashim, Noor Azmi
Published: (2008)

The Relationships Between Entrepreneurial Attitude Orientation, Market Orientation, Entrepreneurial Competencies, Competitve Intelligence And Innovative Performance
by: Abdul Mohsin, Ainul Mohsein
Published: (2015)

A Hypothetical Comparison between Event Marketing and Conventional Advertising
by: Ara, Husna, et al.
Published: (2014)

A Hypothetical Comparison between Event Marketing and Conventional Advertising
by: Ara, Husna, et al.
Published: (2014)

The Influence Of Media Exposure, Safety And Health Concerns, And Self-Efficacy On Environmental Attitudes Towards Electronic Green Products
by: A. Qader, Iman Khalid, et al.
Published: (2011)

Factors associated with work attitudes among secondary school teachers
by: Tan, Mooi Yoke
Published: (1998)

Willingness To Pay For mHealth Application: The Relationship Between Attitude, Social Influence And Self-Efficacy With The Moderating Effect Of Initial Trust
by: Seman, Sharidatul Akma Abu
Published: (2020)

The Malaysian’s Perception on Premium Print Advertisement
by: Lim, John Kheng Hock
Published: (2012)

Cardholders' Attitude And Bank Credit Card Usage In Malaysia: An Exploratory Study
by: T. Ramayah, T. Ramayah, et al.
Published: (2002)

Factors That Influence Consumers’ Purchase Intention towards Ambient Advertising in Malaysia
by: Shen, Jiayuan
Published: (2014)

A Study on the Effect of Advertising Media on Malaysia Consumers’ Brand Awareness and Purchase Intention toward Food Products
by: Hue, Shin Yen
Published: (2014)

Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement
by: Md Said, Nor Pujawati, et al.
Published: (2015)

Celebrity and non-celebrity endorsement effectiveness on consumers’ attitude towards advertisement
by: Md Said, Nor Pujawati, et al.
Published: (2015)

Study on the Perception and attitude toward influence of the internet advertising on social media
by: Chang, Chee Yoong, et al.
Published: (2020)

The relationship between attitude, intention and behavior towards mobile advertising amongst undergraduate students
by: Abu Seman, Noor Aslinda
Published: (2018)