Celebrity Endorsement in the Airline Industry of Malaysia

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Celebrity Endorsement in the Airline Industry of Malaysia

The practice of celebrities being used for representation services other than performing their actual job as either an actor or an athlete, such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been used quite extensively i...

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Bibliographic Details
Main Author:	Md Zibran, Ibn Atique
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/843/ http://eprints.intimal.edu.my/843/1/156.pdf

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