A Study on Factors Affecting the Interest of People Buying Tablet in Klang Valley

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A Study on Factors Affecting the Interest of People Buying Tablet in Klang Valley

This study aim to examine the structural relationship between social influence, brand name, functionality, complexity, and cost level with tablet buying decision in Klang Valley. 385 respondents are selected randomly to answer the questionnaires, questionnaires consists of Section A, which designed...

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Bibliographic Details
Main Author:	Phang, Juinn Zhi
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/842/ http://eprints.intimal.edu.my/842/1/155.pdf

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