An Exploratory Study on Customer Perceived Value on Purchasing Behavior of Green Food among Consumers in Klang Valley

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An Exploratory Study on Customer Perceived Value on Purchasing Behavior of Green Food among Consumers in Klang Valley

Customer perceived value, continued as fundamental source of growth momentum and an engine of constant development, become a focus of research in marketing. However, few researchers have studied on food with the major concentration on the service and consumer durables. On the other hand, with the de...

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Bibliographic Details
Main Author:	Zheng, Xiangyu
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/841/ http://eprints.intimal.edu.my/841/1/154.pdf

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