Purchase Intention towards Life Insurance Policies among Generation Y

QR Code

Purchase Intention towards Life Insurance Policies among Generation Y

In the recent years, the life insurance industry has experienced a rapid growth in Malaysia. Yet, the penetration rate of Life insurance remains low, as compared with the other Asian countries. Obviously, there is large room for improvement in the life insurance sectors in Malaysia. Besides that, th...

Full description

Bibliographic Details
Main Author:	Tay, Jing Ren
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/819/ http://eprints.intimal.edu.my/819/1/148.pdf

Similar Items

Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia
by: Cham, Tat Huei, et al.
Published: (2017)

A Profile of Generation Y Malaysian: What is their Clothing Purchase Behavior towards Western Brands Apparel?
by: Teoh, Swee Yee
Published: (2009)

Determinants of potential buyer purchase intention toward life insurance among generation Y
by: Ooi, Jonathan Wei Keat, et al.
Published: (2019)

E-commerce: A Study on the Online Purchasing behavior of Generation Y in Malaysia
by: Tan, Su Han
Published: (2009)

Factors Influencing Recycling Behavior among Generation Y Population: A Study in Nilai, Malaysia
by: Lin, Jing
Published: (2014)

Tendency of Generation-Y in Malaysia to Purchase Online Technological Products
by: Manimekalai, Jambulingam, et al.
Published: (2016)

Behavioral Intention of Generation Y and Users’ Acceptance on Social Networking Website
by: Yeo, Wee Jiet
Published: (2013)

Factors Affecting Generation Y in Making the Purchase Decision of Healthy Fast Food in Klang Valley of Malaysia
by: Kang, Kai
Published: (2014)

Customer Loyalty among the Generation Y Customers in the Fast Food Industry
by: Mariady, Hansen
Published: (2011)

The Impact of Brand Equity on Gen-Y in the Purchase of Foreign Cosmetic Products
by: Feng, Pan Pan
Published: (2014)

Evaluate On the Relationship between Advertising Clutter and Generation Y Negative Attitude toward Television Advertising
by: Yan, Yuzhen
Published: (2013)

Impact of Celebrity Endorsement on the Purchasing Intentions among Young Adults in Malaysia
by: Chen, Can
Published: (2014)

A Study on Green Product Purchase among Internet Generation in Malaysia
by: Lee, Ailing
Published: (2012)

A Study of Factors Affecting Malaysian Customers’ Purchase Intention toward Hybrid Vehicle
by: Siow, Khin Shiun
Published: (2012)

Consumers’ Online Purchase Intention: A Study among University Students in Malaysia
by: Yee, Shi Wuan
Published: (2011)

Private Brand Purchase Intention: An Analysis in Malaysia
by: Dou, Ye
Published: (2014)

Factors That Influence Consumers’ Purchase Intention towards Ambient Advertising in Malaysia
by: Shen, Jiayuan
Published: (2014)

The Effects of Shopping Orientations on Online Purchase Intention in Malaysia
by: Zhu, Jia
Published: (2014)

The Effectiveness of Facebook Marketing in Influencing the Consumers’ Purchase Intention
by: Chuah, Chong Sheng
Published: (2011)

The Study on the Factors That Affect Generation Y’s Impulsive Buying Behavior at Supermarket
by: Li, Song
Published: (2014)

A Study on the Effect of Advertising Media on Malaysia Consumers’ Brand Awareness and Purchase Intention toward Food Products
by: Hue, Shin Yen
Published: (2014)

Generation Y’s Work Value in the Malaysian Health Care Equipment Retailing Industry
by: Zhang, Jun
Published: (2012)

Social Media and Advertising: An Exploratory Study on the Lifestyle of Generation Y Consumers in Malaysia
by: Ohajionu, Uchechi Cynthia, et al.
Published: (2016)

A Study of Factors Affecting Consumers’ Purchase Intention on Buying Passenger Car among the Perspective of Malaysians
by: Soh, Pei Ting
Published: (2011)

The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia
by: Jayapal, Pravina Jayapal
Published: (2018)

Brand Personality Toward Customer Purchase Intention: The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity
by: Vahdati, Hojjat, et al.
Published: (2016)

Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
by: Hashim, Noor Azmi
Published: (2008)

A Study on Product Factors Affecting Purchase Intention of Properties in Beijing
by: Zhang, Lijuan
Published: (2013)

Factors Influencing Fast Food Restaurant Generation Y Customers’ Retention in Selangor Malaysia
by: Chean, Kok Soong
Published: (2016)

In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention
by: Hussein, Zuhal
Published: (2011)

Packaging Influences towards Consumers’ Purchasing Decision
by: Lee, Looi Roong
Published: (2012)

An Evaluation of CSR Areas in Influencing Mobile Phone Purchasing Intention by Customers in Malaysia
by: Han, Xi
Published: (2014)

Factors Influencing Consumer Purchase Intention and Consumer Choice on Private Label Brand in Malaysia
by: Yang, Ying
Published: (2013)

Consumer’s Awareness of Global Warming and Its’ Impact on Purchasing Intention of Eco friendly Products
by: Ekidem, Mfonobong Essien
Published: (2010)

Property insurance - a discussion of the importance of suitable insurance cover against loss relating to commercial property
by: Ariffin, Mohd. Azmi
Published: (1981)

Intention To Purchase Via The Internet: A Comparison Of Two Theoretical Models
by: J. Ma'ruf, Jasman, et al.
Published: (2005)

The Moderating Effect Of Social Class Between Halal Cosmetics Consumption Value And Purchase Intention Among Malaysian Consumers
by: Liew, Wan Shean
Published: (2024)

Factors Affecting the Attitude of Travel Agents towards Use Of the Web to Market Travel Insurance Products in China
by: Zhou, Sophie Feng
Published: (2013)

Efficiency Performance of General Insurance Companies in Malaysia
by: Qian, Long Kweh, et al.
Published: (2015)

Factors influencing purchase intention of cloud-based food delivery
by: Karmawan, I. Gusti Made, et al.
Published: (2021)