The Study on the Factors That Affect Generation Y’s Impulsive Buying Behavior at Supermarket

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The Study on the Factors That Affect Generation Y’s Impulsive Buying Behavior at Supermarket

The behavior of impulsive buying is a major research issue among customer behavior researchers, not only because of its complexities, but also its wide-spread prevalence over a broad range of product categories. Therefore, understanding consumers’ impulsive buying behavior is important for both the...

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Bibliographic Details
Main Author:	Li, Song
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/817/ http://eprints.intimal.edu.my/817/1/146.pdf

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