A Study on Factors Affecting Consumer Behavior toward Men’s Skin Care Products among Mellennials: A Malaysian Case Study

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A Study on Factors Affecting Consumer Behavior toward Men’s Skin Care Products among Mellennials: A Malaysian Case Study

This study seeks to determine the factors affecting consumer behavior toward men’s skin care products among Generation Y, especially in Malaysia. Other than that, the study also aims to identify the factor that has the strongest influence and to examine whether there is a significant difference betw...

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Bibliographic Details
Main Author:	Li, Mengru
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/806/ http://eprints.intimal.edu.my/806/1/135.pdf

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