A Study of Factors Affecting Consumer’s Preference on Travel Agencies in Malaysia: Case of Malaysian Students

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A Study of Factors Affecting Consumer’s Preference on Travel Agencies in Malaysia: Case of Malaysian Students

According to UNWTO’s data, in 2012 there is 7% increase for Asia and Pacific as the fastest growing region for arrivers’ number, equivalent to 15 million more international tourist arrivals compare to the number on 2011. Malaysia was the NO.10 international tourist arrivals destinations around the w...

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Bibliographic Details
Main Author:	Yang, Wei
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/800/ http://eprints.intimal.edu.my/800/1/130.pdf

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