The Role of Online Relationship Marketing Programs toward Influencing University Students to Purchase Different Clothing Products (Cross-Buying) Under the Same Online Retailer in Malaysia

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The Role of Online Relationship Marketing Programs toward Influencing University Students to Purchase Different Clothing Products (Cross-Buying) Under the Same Online Retailer in Malaysia

Since the introduction of internet and Worldwide Web, business environment has rapidly changed from shopping in physical stores to online shopping. In recent years the clothing industry has taken a new turn where more people prefers online shopping over purchasing in physical retail stores. This new...

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Bibliographic Details
Main Author:	Mshigati, Elisafi Willson
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/797/ http://eprints.intimal.edu.my/797/1/127.pdf

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