Relationship between Restaurant Experiences and Customer Satisfaction – Malaysia Based Chain Restaurants
This study seeks to determine which restaurant experiences influence on the customer satisfaction a restaurant in the context of Malaysia based chain restaurants. The research examines the relationships among restaurant experiences and customer satisfaction in the context of Malaysia based chain res...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://eprints.intimal.edu.my/795/ http://eprints.intimal.edu.my/795/1/125.pdf |
| _version_ | 1848766568652079104 |
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| author | Xie, Tian |
| author_facet | Xie, Tian |
| author_sort | Xie, Tian |
| building | INTI Institutional Repository |
| collection | Online Access |
| description | This study seeks to determine which restaurant experiences influence on the customer satisfaction a restaurant in the context of Malaysia based chain restaurants. The research examines the relationships among restaurant experiences and customer satisfaction in the context of Malaysia based chain restaurants. The results of this study suggest that: (a) A restaurant’s environment and food quality positively influences on customers’ satisfaction, (b) customers’ perception of price fairness influence on customers’ satisfaction, (c) development of service quality drives customer satisfaction. These results provide a basis for investigating which restaurant experiences are critical in eliciting development of customer satisfaction for a Malaysia based chain restaurant. This study also offers managers a perspective for developing marketing strategies to strengthen customer satisfaction in Malaysia based chain restaurants. |
| first_indexed | 2025-11-14T11:53:13Z |
| format | Thesis |
| id | intimal-795 |
| institution | INTI International University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:53:13Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | intimal-7952017-05-18T07:04:54Z http://eprints.intimal.edu.my/795/ Relationship between Restaurant Experiences and Customer Satisfaction – Malaysia Based Chain Restaurants Xie, Tian HD28 Management. Industrial Management This study seeks to determine which restaurant experiences influence on the customer satisfaction a restaurant in the context of Malaysia based chain restaurants. The research examines the relationships among restaurant experiences and customer satisfaction in the context of Malaysia based chain restaurants. The results of this study suggest that: (a) A restaurant’s environment and food quality positively influences on customers’ satisfaction, (b) customers’ perception of price fairness influence on customers’ satisfaction, (c) development of service quality drives customer satisfaction. These results provide a basis for investigating which restaurant experiences are critical in eliciting development of customer satisfaction for a Malaysia based chain restaurant. This study also offers managers a perspective for developing marketing strategies to strengthen customer satisfaction in Malaysia based chain restaurants. 2013 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/795/1/125.pdf Xie, Tian (2013) Relationship between Restaurant Experiences and Customer Satisfaction – Malaysia Based Chain Restaurants. Masters thesis, INTI International University. |
| spellingShingle | HD28 Management. Industrial Management Xie, Tian Relationship between Restaurant Experiences and Customer Satisfaction – Malaysia Based Chain Restaurants |
| title | Relationship between Restaurant Experiences and Customer Satisfaction – Malaysia Based Chain Restaurants |
| title_full | Relationship between Restaurant Experiences and Customer Satisfaction – Malaysia Based Chain Restaurants |
| title_fullStr | Relationship between Restaurant Experiences and Customer Satisfaction – Malaysia Based Chain Restaurants |
| title_full_unstemmed | Relationship between Restaurant Experiences and Customer Satisfaction – Malaysia Based Chain Restaurants |
| title_short | Relationship between Restaurant Experiences and Customer Satisfaction – Malaysia Based Chain Restaurants |
| title_sort | relationship between restaurant experiences and customer satisfaction – malaysia based chain restaurants |
| topic | HD28 Management. Industrial Management |
| url | http://eprints.intimal.edu.my/795/ http://eprints.intimal.edu.my/795/1/125.pdf |