Factors Affecting the Attitude of Travel Agents towards Use Of the Web to Market Travel Insurance Products in China

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Factors Affecting the Attitude of Travel Agents towards Use Of the Web to Market Travel Insurance Products in China

In 2012, the total revenue contributed by tourism industry achieved 2.59 trillion Yuan with an increase of 15.2 percent over last year. The steady and stable development of tourism industry serves a solid foundation for the boost of travel insurance industry. Every insurance company and its partner...

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Bibliographic Details
Main Author:	Zhou, Sophie Feng
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/786/ http://eprints.intimal.edu.my/786/1/116.pdf

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