Factors Influencing Malaysian Users’ Satisfaction and Loyalty of Mobile Instant Messaging (MIM) Apps Services

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Factors Influencing Malaysian Users’ Satisfaction and Loyalty of Mobile Instant Messaging (MIM) Apps Services

As wireless technology develops, more and more people are becoming familiar with Mobile Instant Messaging (MIM) as a means of communication due to its convenience for consumers. It is most widely adopted by young adults. As more people start using this mode of messaging there is an increase in the M...

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Bibliographic Details
Main Author:	Lu, Wenwen
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/780/ http://eprints.intimal.edu.my/780/1/110.pdf

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