Evaluate On the Relationship between Advertising Clutter and Generation Y Negative Attitude toward Television Advertising

QR Code

Evaluate On the Relationship between Advertising Clutter and Generation Y Negative Attitude toward Television Advertising

Negative attitude towards television (TV) advertising issues also known as ‘advertising avoidance’ are getting serious since recently years which challenges the effectiveness of TV advertising and also the companies choose the advertising channel through TV. Advertising cultures are one of the most...

Full description

Bibliographic Details
Main Author:	Yan, Yuzhen
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/779/ http://eprints.intimal.edu.my/779/1/109.pdf

Similar Items

Generations X and Y Attitude towards Controversial Advertising
by: Ting, Hiram, et al.
Published: (2012)

The use of negative themes in television food advertising
by: Pettigrew, Simone, et al.
Published: (2012)

Social Media and Advertising: An Exploratory Study on the Lifestyle of Generation Y Consumers in Malaysia
by: Ohajionu, Uchechi Cynthia, et al.
Published: (2016)

Advertising strategies in Television Malaysia's advertisements
by: Vasudevan, Chellammal
Published: (1982)

Advertising strategies in Television Malaysia's advertisements
by: Vasudevan, Chellammal
Published: (1982)

Attitudes Toward Mobile Advertising: A Study Of Mobile Web Display And Mobile App Display Advertising
by: Tri Dinh Le, Tri Dinh Le, et al.
Published: (2014)

Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults in Malaysia
by: Zhang, Shan
Published: (2014)

A cross-national comparative study between Australia and Singapore: attitudes towards television advertising
by: Phau, Ian
Published: (2008)

Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops
by: Shaizatulaqma, Kamalul Ariffin, et al.
Published: (2016)

Generational Cohorts and Their Beliefs and Attitude towards Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Adjective identification in television advertisements
by: Abd Rahim, Normaliza
Published: (2013)

A Study on That Attitude of Generation Y towards Social Media Advertising and the Effect on Purchasing Behaviour
by: Ohajionu, Uchechi Cynthia
Published: (2015)

A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.
by: WANG, QIN
Published: (2017)

Consumers' perceived relationship between television advertising recall and brand purchase decision
by: Siew, Siok Peik
Published: (1999)

The advertised diet: an examination of the extent and nature of food advertising on Australian television
by: Roberts, M., et al.
Published: (2013)

A study on attitude and behavioral intention of generation Y towards mobile advertising / Tredia Luara Barnabas
by: Barnabas, Tredia Luara
Published: (2015)

In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention
by: Hussein, Zuhal
Published: (2011)

A study of generational cohort effect on attitude towards advertising : a two-directional study of advertising in general and controversial advertising
by: Ting, Huong Yiew
Published: (2015)

Negativity and information in campaign advertising
by: Sullivan, Jonathan
Published: (2010)

Quantifying the attitudes of Turkish young generation toward online advertising
by: Özen, Üstün, et al.
Published: (2021)

Attitude Towards Advertising: A Young Generation Cohort's Perspective
by: Hiram, Ting, et al.
Published: (2015)

An Exploratory Study on the Consumer Attitudes toward Mobile Advertising Targeted To College Students in Klang Valley, Malaysia
by: Tan, E Teng
Published: (2011)

Cultural Differences Affect Interactive Television Advertising
by: Zorn, Steffen, et al.
Published: (2013)

Health-related content in Australian television advertising
by: Baker, J., et al.
Published: (2011)

The extent and nature of alcohol advertising on Australian television
by: Pettigrew, Simone, et al.
Published: (2012)

Television advertising avoidance: advancing research methodology
by: Dix, Steve, et al.
Published: (2010)

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Ethnic advertising: adolescents’ attitudes towards target and non-target advertisements
by: Butt, Mohsin, et al.
Published: (2010)

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
by: Muhammad Mohsin, Butt, et al.
Published: (2010)

Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
by: Muhammad Mohsin, Butt, et al.
Published: (2010)

Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
by: Dennis, Achil
Published: (2002)

Attitude towards advertising from the perspectives of two (2) generational cohorts
by: Lim, Wui Kit
Published: (2013)

The predictors of attitude towards online advertising
by: Kok, Adeline Li Ming *, et al.
Published: (2013)

The predictors of attitude towards online advertising
by: Kok, Adeline Li Ming *, et al.
Published: (2012)

The impact of social media advertising characteristics on consumers' attitude towards advertising in China
by: Zhang, Jingjing
Published: (2022)

The relationship between attitude, intention and behavior towards mobile advertising amongst undergraduate students
by: Abu Seman, Noor Aslinda
Published: (2018)

The imbuement of cultural elements in television advertisements: an Islamic perspective
by: Mokhtar, Aida
Published: (2019)

The 'moral panics' behind television advertising regulations in Malaysia
by: Mokhtar, Aida
Published: (2011)

The ‘Moral Panics’ behind television advertising regulation in Malaysia
by: Mokhtar, Aida
Published: (2011)