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Factors Influencing Consumer Purchase Intention and Consumer Choice on Private Label Brand in Malaysia

Private label brand is playing a vital role in the success of retail business. The trend of consumer purchasing private label brands is apparently creating new and exciting opportunities for retailers to win their businesses. Especially in European market, there are products of almost all categories...

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Bibliographic Details
Main Author:	Yang, Ying
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/778/ http://eprints.intimal.edu.my/778/1/108.pdf

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