Level of Awareness through Marketing Promotional Efforts: A Study on Biotechnology Program among Pre-University Students in Malaysia

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Level of Awareness through Marketing Promotional Efforts: A Study on Biotechnology Program among Pre-University Students in Malaysia

This thesis is an exploratory study that emphasize on the pre-university student’s awareness and through marketers’ promotional efforts about biotechnology programme. It is evident from the literature that important of marketers’ promotional efforts and awareness has been heightened. The thesis will...

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Bibliographic Details
Main Author:	Lim, Tiffeny Ai Ji
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/777/ http://eprints.intimal.edu.my/777/1/107.pdf

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