The Impact of Relationship Marketing On Customer Loyalty in Malaysian Banks

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The Impact of Relationship Marketing On Customer Loyalty in Malaysian Banks

With a high competition in service market, firms seek to find the best way to create their loyalty customers. Then many service providers, especially banks, use relationship marketing as a strategic approach to maintain long-term relationship with customers. By conducting long-term relationship with...

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Bibliographic Details
Main Author:	Zhou, Ruijie
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/771/ http://eprints.intimal.edu.my/771/1/101.pdf

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