A Study of Factors Affecting Malaysian Customers’ Purchase Intention toward Hybrid Vehicle

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A Study of Factors Affecting Malaysian Customers’ Purchase Intention toward Hybrid Vehicle

The hybrid vehicles are becoming more popular in Malaysia. Although the sales of hybrid vehicles are getting increase, but the model of hybrid vehicles that draw into Malaysia’s market are still limited. Automobile manufacturers are still monitoring the sales of hybrid vehicles in order to make deci...

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Bibliographic Details
Main Author:	Siow, Khin Shiun
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/702/ http://eprints.intimal.edu.my/702/1/97.pdf

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