The Malaysian’s Perception on Premium Print Advertisement

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The Malaysian’s Perception on Premium Print Advertisement

This research is to examine the perception and purchase intentions of Malaysians on premium print advertisement as previous study that had been carried out on the topic was done in European countries. Utilizing the quantitative method, questionnaires was employed as the measuring instrument assisted...

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Bibliographic Details
Main Author:	Lim, John Kheng Hock
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/698/ http://eprints.intimal.edu.my/698/1/93.pdf

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