A Study on Green Product Purchase among Internet Generation in Malaysia

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A Study on Green Product Purchase among Internet Generation in Malaysia

Environmental degradation issues such as global warming have brought the message to the internet generation that their purchasing power can cause a huge impact on the environment. The purpose of this research is to determine the key factors that affect the internet generation to be green product pur...

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Bibliographic Details
Main Author:	Lee, Ailing
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/697/ http://eprints.intimal.edu.my/697/1/92.pdf

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