Factors That Determine Satisfaction between Asian and Western Travelers Staying In Malaysian Hotels

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Factors That Determine Satisfaction between Asian and Western Travelers Staying In Malaysian Hotels

This paper aims to examine the factors that measure different satisfaction between the Asian and Western travelers during their stay in Malaysia. Meanwhile, it seeks to analyze the importance of the tangible and intangible factors in the hotel industry. The research questions are utilized to measure...

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Bibliographic Details
Main Author:	Wang, Shi Ming
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/695/ http://eprints.intimal.edu.my/695/1/MBA%2090.pdf

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