Factors Affecting Luxury Products Preference among Foreign Students in Malaysia

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Factors Affecting Luxury Products Preference among Foreign Students in Malaysia

This research aims to identify the factors influencing foreign students towards luxury product preference in Malaysia. More specifically, it is to consider the combined effect of culture, social values, individuals and group needs. In the past five years, more and more students chose Malaysia as th...

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Bibliographic Details
Main Author:	Zhang, Mei Zhu
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/694/ http://eprints.intimal.edu.my/694/1/MBA%2089.pdf

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