Service Quality, Trust and Customer Satisfaction on Customer Loyalty: A Study of Banks in Malaysia

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Service Quality, Trust and Customer Satisfaction on Customer Loyalty: A Study of Banks in Malaysia

Conventional banking channels have been established including Automated Teller Machines (ATM), phone banking, and online banking, as well as increasingly mature financial markets and international competition have required banks to focus on the importance of customer loyalty. Therefore, the shifting...

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Bibliographic Details
Main Author:	Chen, Kai
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/686/ http://eprints.intimal.edu.my/686/1/MBA%2081.pdf

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