A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia

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A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia

The awareness of green issue advocates the popularity of green product consumption, including the green cosmetic product. In Malaysia, the market for green cosmetic product still immature but it has started becomes vogue in Malaysia cosmetic industry. In view of the theory of planned behavior, this...

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Bibliographic Details
Main Author:	Khoh, Cindy
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/668/ http://eprints.intimal.edu.my/668/1/MBA%2080.pdf

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