Packaging Influences towards Consumers’ Purchasing Decision

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Packaging Influences towards Consumers’ Purchasing Decision

This paper is to investigate the effect of packaging influences towards the consumers’ purchasing decision. As the environment is changing and the quality of lifestyle is improving, consumers tend to purchase products not only based on the basic requirements but they also look into the packaging of...

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Bibliographic Details
Main Author:	Lee, Looi Roong
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/667/ http://eprints.intimal.edu.my/667/1/MBA%2079.pdf

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