Perception on Social Media Advertising among Malaysian Youth

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Perception on Social Media Advertising among Malaysian Youth

A rapid growth and an increasing popularity of social media such as Facebook, Youtube, Twitter etc. have drawn more and more attention from marketers and researchers. Companies now are throwing big money at advertising on social media, hoping to attract consumer’s attention. But questions remain...

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Bibliographic Details
Main Author:	Anand, Archana
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/665/ http://eprints.intimal.edu.my/665/1/MBA%2077.pdf

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