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Contribution of Green Marketing to Brand Loyalty

Green marketing has been around for more than 3 decades. It has bloomed in the 1980s, fell in the 1990s and then resuscitated in the 2000s. Many organizations had since integrated green marketing into their businesses. Many researchers had been performed to relate green marketing with revenue. Ho...

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Bibliographic Details
Main Author:	Kuek, Way Teng
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/658/ http://eprints.intimal.edu.my/658/1/MBA%20-%2070.pdf

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