Examining the Factors of Ewom That Influence the Consumers’ Online Purchase Decision in Nilai, Malaysia

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Examining the Factors of Ewom That Influence the Consumers’ Online Purchase Decision in Nilai, Malaysia

Previous researchers have shown that word of mouth (WOM) has a significant impact on consumers’ purchase decision. With the development of information technology and the increasing number of Internet user, the influencing power of electronic word of mouth (eWOM) which is a new generated form of WOM...

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Bibliographic Details
Main Author:	Yang, Hong
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/651/ http://eprints.intimal.edu.my/651/1/MBA%20-%2063.pdf

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