The Effectiveness of Promotional Mixes in Influencing Local Consumers to Adopt Green Purchasing Behavior in Petaling District, Malaysia

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The Effectiveness of Promotional Mixes in Influencing Local Consumers to Adopt Green Purchasing Behavior in Petaling District, Malaysia

Global environmental issues such as global warming are getting serious since thirty years ago which challenging the ways people live and increase the level of awareness of integrating environmental thoughts into their lifestyle. The new trend of marketing concept is now moving towards to Marketing 3...

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Bibliographic Details
Main Author:	Chan, Thatcher Mei Ling
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.intimal.edu.my/650/ http://eprints.intimal.edu.my/650/1/MBA%20-%2062.pdf

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